
Our School
Client
International Christian School of Vienna
Services
Film & Photo
Date
2023

ICSV Capital Campaign
This campaign ad was written and filmed for the Internation Christian School of Vienna which provides private education from Kindergarten to 12th Grade.
As part of their Capital Campaign ICSV was looking for a unifying brand film & photos that capture the emotion, feeling, and experience that an everyday student has at ICSV. We went beyond a classic fundraising video showcasing just the statistics and information of a new building complex because we needed first to unify and inspire the audience and potential donors to know the heart of the school and the big 'why' they should even care to help in this campaign.

PROJECT CONCEPT
The film follows our character from arriving at school with her friends all the way through to packing up to go home. We integrate various scenes to depict the support, community, and positive and healthy environment ICSV has to showcase to its students. Many students say at the end of their time at ICSV that they felt like they were 'cared for' and 'seen' by the staff and teachers and that the staff wanted their 'personal best'.
Our character depicts and summarizes the heart of ICSV, while the new character that is introduced to the class represents the 'possible new students' that a new school building and space would provide space for. And while the new student is nervous, the main character fulfills the DNA of ICSV and lives out the school's personality.
Client: International Christian School of Vienna
Agency: Recollective Studio
Director: Michael Kvick
Director of Photography: Michael Kvick
Copywriting: Michael Kvick, Nari Kim, Natasya Tunggadewi
Film Stills
