Inspired by the fastest marathon runner in the world, 159 athletes took to the famous Vienna Hauptallee to take on the INEOS 159 Pace Challenge and see if they could match the great @kipchogeeliud and the incredible pace he set when setting the first sub-2-hour marathon in the very same place in Vienna just 4 years ago.

ineos159challenge.com

The Recollective Crew rolled up bright and early along with the 159 athletes racing against the clock to try and match Kipchoge’s incredible pace. Together with other creatives we captured the content needed for the INEOS crew to begin piecing together their global campaign to launch the INEOS 159 Pace Challenge.