It may just be a blog… but we care enough to share some wisdom we have gained along the way…
Branded Content vs Sponsored Content
Have you ever scrolled through your social media feeds and come across a post that seemed like an advertisement, but was presented in a creative and engaging way? Chances are, you've encountered either branded content or sponsored content. But what exactly is the difference between the two?
Why are Brand Stories important for Business?
Brand stories are the new trend in marketing, and for good reason. They allow a business to connect with its customers on a deeper level, build brand awareness, and increase customer loyalty. Here are three reasons why branded stories are good for a business.