A Strong Brand Image
Social media has become a crucial aspect of the digital marketing world, and with over 3 billion people using social media daily, businesses have a massive audience to tap into. To make a lasting impression on the target audience, businesses need to ensure that their branding images are up to par and are consistent across the board!
Branding in the form of content is an important aspect of a business’s identity and help customers instantly recognize the business. Think of your favorite grocery story chain. Almost every single place looks the same, feels the same, and even often times smells the same… that’s brand recognition (granted stores are laid out differently but that’s not so vital for this conversation).
Given that so many businesses now operate almost exclusively online or at least the first impression of a business is not seen on the streets or in person, but rather people’s first visit to your business is on social or on their website. So what would people say about your ‘storefront’ if they saw what you share and post online?
If your content and imagery suck or don’t align with who you really are… well then you’re less likely to be trusted and seen as memorable.
It is essential that all your images and content align with the business’s values, mission, and vision. On social media, the first thing a customer sees is the profile picture, header image, and the visual content that the business shares. A strong and consistent branding image across all social media platforms will leave a lasting impact on the customers and help them recognize the business easily. That’s why trend-jumping on Tik Tok or IG to dance videos or things like that only get you so far. It may get some quantity of eyes but its not quality eyes AND it messes with who people think you are. Now, there’s a time and place for following trends of course and there’s nothing wrong with that, BUT, if you just rely on what other people are doing to get eyes on what you are doing… well… you’re setting yourself up for failure.
One of the biggest benefits of a strong branding image is that it can help increase brand recognition and awareness. If a business consistently uses the same branding images across all its social media platforms, customers will start to associate the business with its unique branding style. This, in turn, will help customers remember the business and increase the chances of them visiting the business’s website or making a purchase.
AND better yet, they start to learn to trust the company because they can recognize them. Customers are more likely to trust a business that has a professional-looking and well-designed branding image. A well-designed branding image can help create a sense of reliability and credibility for the business, which can help attract new customers and retain existing ones.
Having a strong and consistent branding image on social media is essential for businesses. Not only does it help increase brand recognition, but it also helps build trust with the customers. By investing in professional branding and content, businesses can make a lasting impression on their target audience and set themselves apart from their competitors.
So, the question is what to do? Well, it starts with taking a look at what you share, and what you post, and asking the question, does this align with how you want people to perceive you? From there you start to build your brand image and start building that recognition and trust that your clients, customers… your people… deserve.
Alright that’s all for now, if you have any questions just give us a shout, we’d be happy to help and share how we can help your brand be recognized, trusted, and become something that your clients remember for years to come.
Thanks for reading!